CoachArt creates a transformative arts and athletics community for families impacted by childhood chronic illness.
I worked with the project manager on the client's new marketing design. The client wanted to see three different rebrand options. I created each one with different volunteers in mind:
1. Arts & Enthusiasts
2. Seasoned Volunteers
3. Parent Advocates
I used inspiration from their current cartoon graphics that I found from their youtube video (they make such amazing videos!), and from the headspace app they liked.
It's fun, colorful, and superhero themed.
I wanted it to represent seasonal volunteers who are not specifically skilled, but love playing with children. So I came up with the theme, “Imperfect Shapes”.
Since the volunteers love children, I incorporated photos of them throughout the page in order to build that connection.
I wanted to focus on transformation. You’ll notice there is a gradient to symbolize the transformation that children go through with CoachArt.
I also absolutely love all the photos, and wanted to emphasize them in the landing page - it creates a strong emotional connection for parents.