PRODUCT PAGE

Conversion Rate Optimization (CRO)

SO, WHAT'S TREETOTUB?
MY ROLE

TreeToTub is bringing back the origin of soap to those with sensitive skin with a mind-blowing soapberry. 

 

People with sensitive skin constantly have trouble finding a soap that won’t cause an allergic reaction.

TELL

YOUR 

STORY

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I designed TreeToTub’s landing page back in 2015. I was the sole designer and worked with the founder and a marketing team. A year later, TreeToTub came to me bc they wanted to boost their conversion rate of their e-commerce website.

 

I provided consultancy for TreeToTub, advising them on ui/ux design tricks and best practices, and executed these ideas on the product page.

SPECIFIC PROBLEM

TreeToTub was unsatisfied with their conversion rate of 2.8% and looking to bump it up to 3.5%. I took a look at their e-commerce site and implemented changes to test overtime.

UNDERSTANDING USERS

I needed to understand the problems users had with sensitive skin. Many products causes allergic reactions, so there are specific information that they are looking for.

“My mom has allergic reactions to just about any body wash products, now they are disappearing!”

ITERATIONS

Move things around on the page to optimize the interface for sensitive skin users.

PRODUCT PAGE ADDITIONS

Users look for specific things when debating whether to buy a product. So we included a few of these checkpoints ‘above the fold’. We’ll be testing to see weather this increases CRO.

 

1.  Dermatologist Recommended

2.  Five star reviews

3. 100% Safe Checkout

IT'S MY WORD.

We’ve talked to our users and the reoccuring theme is that they’ve tried so many products that give them allergic reactions.

 

To assure them that they will not be wasting money, the 100% guarantee (located above and below the fold) is a great way for them to feel comfortable purchasing.

TURN INSIGHTS INTO SALES

This page showcases using data overtime to see if it works.

FINAL THOUGHTS

TreeToTub is bringing back the origin of soap to those with sensitive skin with a mind-blowing soapberry. People with sensitive skin constantly have trouble finding a soap that won’t cause an allergic reaction.

TELL

YOUR 

STORY

SO, WHAT'S TREETOTUB?

TreeToTub is bringing back the origin of soap to those with sensitive skin with a mind-blowing soapberry. 

 

People with sensitive skin constantly have trouble finding a soap that won’t cause an allergic reaction.

© 2019 by Hilary Ledoan